An out of date website diminishes your brand, and nothing shouts old website as much as out of date technologies like flash intros and visit counters (and copyright 2004 in your footer)… or upcoming coming events that have passed months ago.
We all expect legitimate businesses to have websites, and to be taken seriously they should make the effort or spend the money to keep their web presence up to date. Even just updating the copyright year makes it look like someone’s home!
Google will also downgrade your ranking if your site if it remains static. Google likes to see is the addition of quality content. This captures more traffic and looks like normal growth for a healthy site to search engines. Besides more products, you might add a blog, a video page, or change your text to better capture key word searches.
As software and programs change, so too should your site. You want to make sure it maintains compatibility with new browsers and devices and can handle the technological changes in eCommerce and web traffic. Keeping your website up to date is not only good for your SEO ranking, but it will also keep it functioning effectively for your visitors and avoid losing sales or leads at the last moment.
Keep your website up to date with fresh relevant content to ensure your customers keep coming back for more!