An out of date website diminishes your brand, and nothing shouts old website as much as out of date technologies like flash intros and visit counters (and copyright 2004 in your footer)… or upcoming coming events that have passed months ago.
We all expect legitimate businesses to have websites, and to be taken seriously they should make the effort or spend the money to keep their web presence up to date. Even just updating the copyright year makes it look like someone’s home!
Google will also downgrade your ranking if your site if it remains static. Google likes to see is the addition of quality content. This captures more traffic and looks like normal growth for a healthy site to search engines. Besides more products, you might add a blog, a video page, or change your text to better capture key word searches.
As software and programs change, so too should your site. You want to make sure it maintains compatibility with new browsers and devices and can handle the technological changes in eCommerce and web traffic. Keeping your website up to date is not only good for your SEO ranking, but it will also keep it functioning effectively for your visitors and avoid losing sales or leads at the last moment.
Keep your website up to date with fresh relevant content to ensure your customers keep coming back for more!
Web years are like dog years. Your three-year-old site may seem fresh to you, but chances are it could be in desperate need of bringing up to date. I’m guilty of this myself, I’m re-writing this blog as I rebuild my own tired site (which was built in 2011). I have been so busy building sites for other businesses that I have for some time been a bit embarrassed by my own. It was only when a client recently told me he nearly didn’t call me because he hated my site, luckily he said the examples of my work was what convinced him to call me despite that.
not using a cms
WordPress, Joomla etc important because lack of ability to edit your site creates a disconnect, you won’t be able to keep your content up to date with your business. Your site shouldn’t be just an online brochure.
no about page
How can I trust you with my money if you appear to be hiding from me.
no clear message
You should be able to look at the home page of any site and figure out what the site is about in less than four seconds. If you can’t, the site is a failure.
no contact details
Go and sit in a corner right now and think about what you’ve done. If I could email you and tell you why this is such a bad thing to do, I would… But I can’t.
Is there anything worse than going to an e-commerce website and you know what you are looking for and there is no search feature? I don’t want to browse around all your categories to find what I am looking for…. If you don’t want any business maybe you don’t need a website at all … JM2CW !
Tisk … use spellcheck !